About Us

WHY ARE WE CALLED SIR FLAX? All products are made with FLAXseed oils or our proprietary FLAXseed extract.  

WHY WAS SIR FLAX CREATED?

As an attorney and proud father to a curly-haired child, I realized that caring for my son's multi-textured curls was about more than just finding the right products — it was about building his confidence and helping him embrace his unique identity.  I tried countless options, but many products that defined his curls contained harsh chemicals that irritated his sensitive skin. Frustrated but determined, I set out to create a solution that would not only nurture his curls but also inspire self-love. After experimenting with organic oils and natural ingredients, I discovered a formula that brought out the best in his curls, while being gentle and safe. To go even further, I created the Sir Flax Curly Kids book — a fun, empowering story designed to celebrate every child’s unique curls and boost their confidence. Today, I’m proud to share both the product and the book with parents everywhere. With Sir Flax, my mission is to help kids embrace their individuality and wear their curls with pride, knowing their uniqueness is something to be celebrated every day.